Hobbies & Passions


Handymen are DIY people who build, modify or repair things they own without seeking professional help. Their activities range from renovation projects (flooring, roofing, painting, etc.), gardening, landscaping, vehicle maintenance and repair. They often visit websites offering tips and tools they want to buy. Handymen usually shop online and watch tutorial videos on YouTube.

Offline Media

TV/Cable: Renovation and design programs, DIY shows.

Printed: Home improvement magazines.