Hobbies & Passions

Cooking Enthusiasts

Cooking enthusiasts are people passionate about cooking for their family or as a leisure activity. They can be found online looking for recipes, watching cooking shows on YouTube and searching for cooking tips. Rarely indulging in haute cuisine, cooking enthusiasts prefer home-cooked meals rather than everyday takeout.

Offline Media

TV/Cable: Cooking and food shows.

Printed: Magazines containing recipes and general information about food and cooking.

Advertiser examples

  • Appliance manufacturers and retailers.
  • Cookware manufacturers and retail shops.
  • Packaged consumer goods and companies promoting new products.