Hobbies & Passions
Arts & Entertainment
Cooking enthusiasts are people passionate about cooking for their family or as a leisure activity. They can be found online looking for recipes, watching cooking shows on YouTube and searching for cooking tips. Rarely indulging in haute cuisine, cooking enthusiasts prefer home-cooked meals rather than everyday takeout.
TV/Cable: Cooking and food shows.
Printed: Magazines containing recipes and general information about food and cooking.