Consumer Habits
Impulsive Buyers
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Impulsive buyers are passionate about shopping. They love buying the latest clothing, electronics, toys and brands. Impulsive shoppers enjoy bargain hunting and finding sales. Shopping is a therapy for them. They spend most of their disposable income on purchases, sometimes even more than they can afford. They can be found online searching commercial sites. They typically have multiple shopping apps on their mobile phones they use frequently.
Offline Media
TV/Cable: Comedies.
Printed: Fashion magazines.
Advertiser examples
- Retailers
- Clothing companies
- Jewelry and perfume manufacturers