Impulsive Buyers | CyberPublicity
Consumer Habits

Impulsive Buyers

Impulsive buyers are passionate about shopping. They love buying the latest clothing, electronics, toys and brands. Impulsive shoppers enjoy bargain hunting and finding sales. Shopping is a therapy for them. They spend most of their disposable income on purchases, sometimes even more than they can afford. They can be found online searching commercial sites. They typically have multiple shopping apps on their mobile phones they use frequently.

Offline Media

TV/Cable: Comedies.

Printed: Fashion magazines.

Advertiser examples

  • Retailers
  • Clothing companies
  • Jewelry and perfume manufacturers