Active Lifestyle


Thrill seekers are people who enjoy extreme sports such as motor racing, hang-gliding, skydiving, ice climbing, bungee jumping and more. Extreme sports are different from mainstream sports because of their danger level. Thrill seekers often look for ways to engage in these sports by attending sporting events and holiday destinations where they can enjoy them.

Offline Media

TV/Cable: Action and adventure programs, channels with extreme sports and recreational activities.

Printed: Extreme Sports Magazines.

Advertiser examples

  • Automobile manufacturers marketing SUV's
  • Energy bar promoters who advertise to BMX riders and climbers
  • Insurance companies promoting life insurance
  • Outdoor clothing manufacturers