Active Lifestyle

Family Vacations

People who enjoy family vacations with their children and are looking for travel opportunities that offer something for the whole family. They tend to look for places to travel that provide family-friendly housing (onsite child care, playgrounds, guided outdoor activities, etc). They typically choose locations like theme parks, ski getaways and all-inclusive resorts as opposed to large urban cities.

Offline Media

TV/Cable: Family-Friendly Programs, Children's Programs and networks.

Printed: Travel magazines.

Advertiser examples

  • Attractions for children (theme parks)
  • Hotels and resorts
  • Airlines and car rental companies