CyberPublicity's Blog !

Build a custom strategy with Adwords and DATA

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: 1. Primary data (Internal data) 2. Secondary Data (Primary data belonging to another enterpris 3. Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group ...

Adwords : Boost Your Web Traffic for Christmas

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign  Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your ...

Why Choose Responsive Ads on the Google Display Network?

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results.    What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads.                  Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility ...

SEO VS SEA : Adversaires or Complementary ?

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy ?   SEO: The long-term strategy  Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for ...

The Importance of Ad Extensions for Your Adwords Campaigns

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific ...