CyberPublicity's Blog !

Why measure conversions of your Google Adwords campaigns?

Adwords campaigns allow you to promote the services and/or products of your business on the internet. This solution has many advantages: the creation of Google Adwords campaigns allows you to develop traffic to your website quickly and get immediate results (your campaigns are directly online after Google’s approval and you may then appear on the search engine). However, to know the benefits of these campaigns, you need to accurately measure your return on investment (ROI).We’re going to show you today why you should measure conversions of your Google Adwords campaigns.First of all, what is a conversion?When a user clicks on ...

Prove your expertise with Google My Business reviews

The best proof of performance and distinction of your company: your customers. They are the primary beneficiaries of your product and/or service, holding the key to your expansion, stagnation or regression. They embody the best evidence of trust and know best how to convince someone else to adopt a new product, service or lifestyle.I encourage you to ask yourself these two simple questions: what do my clients think of what I bring them? Do they return it to me in one way or another? If so, how can I find out, and especially how can others see it?Today, tools exist ...

The 4 best practices for your Google AdWords text ads

As you well know, Adwords ads have been recently optimised and transformed into “Expanded Text Ads” or extension of text ads. It’s an ad format that allows you to have a larger description with 45 additional characters as well as an additional URL field.The Academy On Air team discussed why text ads are so important during a discussion about extensions of text ads during a webinar broadcast on December 1st 2016. Show the right message at the right timeRemember Google’s logic. It shows the most relevant and most complete ads to its users. The IdeaYour extended ads are twice as ...

How to create an effective Facebook Strategy ?

It’s extremely important to use social media to your advantage. It can help you develop brand recognition better than ever before. A few important factors are to be noted to create a successful social media strategy.Target your audienceDefine your audience (sex, age, area, language, interests). Having an exact definition of your audience increases the chance of achieving your goal. Facebook’s new ad system helps you target your audience precisely. You’ll get a better return on investment from your media projects.Present your business and its valuesUse storytelling to promote your brand. Facebook is a way to share the essentials of your business, ...

Increase your local SEO with Google My Business

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence ! Google has offered its Google My Business service for businesses who have a physical address and who can receive customers in house. Businesses can add photos, get reviews, offer virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first ! During the 2016 Google Performance Summit, a lot of data has been shown to show the benefits of using Google My Business. We saw that 30% of searches on mobile are related to geolocation of the user. ...