CyberPublicity's Blog !

How to Manage E-Reputation

In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis.  Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders " (Réguer,121).  E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react ? Why does advertising generate negative comments from consumers ? What are ...

CyberPublicity: Expert at SMB Strategy 2017

For the third consecutive year, CyberPublicity will attend the 6th SMB Strategy Conference at Palais des Congres de Montreal. Our marketing professionals will be available to answer questions and discuss web marketing strategies. We will be among several guest speakers, presenting Google marketing strategies for 2018. Come see us. We will be happy to meet you! For additional information, please visit : www.strategiespme.com or contact us at [email protected] Event: SMB Strategy Conference 6th edition  Date: November 29th & 30th, 2017 Presentation: Wednesday, November 29th at 2:25 PM - BDC conference Location: Palais des Congres de Montreal, Kiosque 616

Increase Your Sales With Content Strategy

Do you want to easily increase your company’s profits? Believe it or not, this can be achieved through content. Regardless of the type of web advertisement you operate, content is a key factor for achieving successful results. Interactive content provides the best leverage to persuade customers and convince them that your product is the only option for them.  Poor content can negate your conversion rate and sales performance. In today's digital landscape, information is easily accessible online - giving buyers as much info as possible about your product or service is imperative in order to discourage them from buying from ...

Build a custom strategy with Adwords and DATA

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: 1. Primary data (Internal data) 2. Secondary Data (Primary data belonging to another enterpris 3. Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group ...

Adwords : Boost Your Web Traffic for Christmas

In 2016, more than one in four Quebecers planned to shop online for Christmas presents  (Conseil Québécois du Commerce du Détail, 2016). Whether web users are purchasing or browsing for merchandise, the volume of internet users on Google increases during Christmas. Due to the competitive nature of holiday shopping, it's important for online retailers to have optimal web visibility. 1. Create a specific campaign  Creating a custom campaign for Christmas is advantageous as budgets and characteristics can be modified from regular campaigns. Create ad groups and segment ads based on your sales goals for that period. You can then follow your ...