CyberPublicity's Blog !

Why choose a Google Partner ?

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals.Why Google? Google is the world's most relevant search engine. Web positioning depends on how well ...

Win the Jackpot with Adwords Express ! Reality or Wishful Thinking ?

Discover Adwords ExpressGoogle Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money ? What is Adwords Express? Here's ...

Do You Understand the Advertising Language of Facebook & Instagram ?

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you.JournalThe "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are sorted by ...

A New Edition of SMB Strategies - CyberPublicity Will be There !

Did you know that new strategies for small and medium-size businesses will be launched on November, 23rd and 24th? CyberPublicity will be there!Last year, we were your on-site experts. This year, we will be returning to advise you on the digital strategies available to grow your business. What is SMB strategy event?SMB Strategies will once again be taking place at Palais des Congrès de Montréal in November. This initiative is aimed at helping business owners learn strategies, exchange information, and network with industry experts. This is SMB Strategies' fifth edition and will offer more than 100 conferences. Featured themes and conference topics have been ...

How long should your advertising contract be?

Find out how long an advertising contract should lastAs a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game.That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address."Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right"My question is as follows: Why would a company sign a three year contract with an agency?Is it because everyone signs ...