CyberPublicity's blog

Cyberpublicity is moving to WeWork Montreal!  WeWork is a collaborative workspace that launched on March 1st in Place Ville Marie. Our new address is 3 Place Ville Marie, Suite 400, Montréal, Québec, Canada, H3V 2E3. As a digital marketing firm, it's natural for us to align ourselves with the tech startups and businesses that moved to WeWork. We have also had the pleasure of crossing paths with Martin-Luc Archambault, one of the dragons on the Radio Canada TV Show "L'oeil du Dragon" since he's located only two offices away!  What is WeWork? Established in New York in 2010, WeWork is a collaborative workspace. …

CyberPublicity is happy to announce that we will be exhibitors at the Entrepreneur Fair next April 28th, 2016! The goal of this fair Established by the Quebec Chamber of Commerce, this trade show offers visitors and entrepreneurs a look at Quebec's various services, products and companies. It's a great way to network with industry experts and professionals? Agenda During this event you'll be privy to one of three 60 minute conferences, participate in a lunch conference about management and visit one of the many kiosques designed for businesses with high growth potential.  You can meet over 155 exhibitors. CyberPublicity will represent …

In today's digital landscape, it is becoming increasingly difficult to attract clients due to the competitive nature of online businesses.  Let me explain. There's a lot to manage! It is imperative to update social networks such as, Facebook, Twitter, Snapchat, Vine, Periscope, and Pinterest on a daily basis. You also need update your company website, web advertising, blog content and newsletters - keeping track of everything becomes cumbersome. Here are a few ideas to help you effectively manage your marketing networks: Connect to new networks  New social networks and apps are strong outlets for you to reach your customers. Although, it may …

Did you know that digital marketing changes consumer buying habits even in the auto industry? Surprised? Let me explain. Our Marketing professionals noticed that these new buying patterns have been significant in the new and used car industry within the US and France. According to a report conducted by CCM Benchmark Institute, 56% of internet users have visited web sites before purchasing their latest vehicle. While nothing replaces an actual on-site visit, future buyers become more and more informed when they walk in the door due to the accessibility of computers & tablets. According to the Wall Street Journal, an increasing number …

Are you a business manager or business owner? You probably have a lot of decisions to make - sometimes quickly and under pressure. It's not always easy. What do you base your decisions on? Is it intuition or hard facts and data? Intuition often fails us! We often make the mistake of thinking that we have all the right answers. It is natural to base our decisions on what's familiar. However, the problem is that we sometimes lack perspective and misunderstand the reality of the situation. Business decisions are best when they are based on tangible results and data. Your marketing …

Are you a small, medium, or large business that aims to have a successful website? We can help you determine if your website is effective! We live in a digital era that shapes our personal habits and our business practices. A website is one of the most critical elements of marketing your company. It's important for your website to include new marketing and sales strategies.  Here are some of the reasons why your website may not be generating results: What is the goal of your website? It's important to know what objectives you want to reach through your website.  Here are a …

Are you an online business ? Accept Bitcoin as you new payment method ! Did you know that many popular e-Commerce sites have begun accepting Bitcoin as a method of payment? Recently, Microsoft added Bitcoin as a method of payment for a number of its digital platforms. Microsoft Customers can use Bitcoin to transfer money in their accounts for purchases including: apps, video games, movies on Windows, Windows Phone, and Xbox* platforms. What is Bitcoin? Bitcoin is decentralized and encrypted electronic currency (crypto-currency) that allows users to exchange money without having to go through financial institutions. Bitcoin was created by Satoshi …

American streaming service provider Netflix has announced it wants to block users who access content not available in their country ! David Fullagar, VP of Netflix said "During the next few weeks, those who use proxies or unblockers will only be able to access the content that is available in their current country". How is this possible ? By blocking the IP address of users who want to bypass the system. In an interview, Fullagar confirmed that Netflix has installed new technology to resolve this problem which will be enabled in the upcoming weeks. A different library for every country …

 Amazon, one of the most important cloud infrastructure service providers has decided to launch a new Data Centre in Montreal, Canada!  A 5th data centre for Amazon Amazon Web will open its fifth North American Data Center in Montreal. The project will be eco-friendly project and will be powered through clean hydroelectricity. According to Jeff Barr,  Montreal's environment initiatives is what made it an attractive city for Amazon.  Amazon Web Services serves the Canadian market centres located in Oregon (West) and North Virginia (East). This new centre will be sued to support all Canadian services.  Words from the Premier of Quebec …

Facebook announced it will their users' complete browsing history to improve targeting through ads. User history will be analyzed in order to increase the relevance of Facebook ads. What will this update do? This change will allow Facebook to increase its ability to target members through "like" "share" and "send" buttons on partner sites and apps. In addition, it will use plugins that allow for sharing comments. This update will take place in US and internationally over the next upcoming months. What about my privacy rights? If you don't want to be part of the targeted ads network, it's possible …