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The 4 Best Practices for Your Google AdWords Text Ads

Google has recently modified its traditional Adwords Ads to "Expanded Text Ads" . This ad format allows you to have a description with 45 additional characters as well as an additional URL field.During a webinar broadcast aired on December, 1st, 2016, The Academy On Air team discussed the important of text ads. Show the right message at the right timeRemember, Google shows the most relevant and comprehensive ads to its users. The ideaExtended ads are now twice the size, allowing users the ability to maximize visibility on search results. The additional characters available in the new Adwords format are ideal for clear and ...

How to Create an Effective Facebook Strategy

When used correctly, social media can expand your business and help you develop brand recognition. Here are a few tips to help you create a successful social media strategy:Target your audienceDefine your audience according to sex, age, area, language and interests. Having an exact definition of your audience increases the chance of achieving your goal. Facebook's new ad system helps you target your audience precisely. You'll get a better return on investment from your media projects.Present your business and its valuesUse storytelling to promote your brand and connect with your audience. This will help you to retain your customers. Don't underestimate ...

Increase Your Local SEO with Google My Business

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence!The Google My Business platform is ideal for companies that have a physical location open to the public. Business profiles can be customized with photos, reviews, virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first! Data collected during the 2016 Google Performance Summit, shows the advantages of using Google My Business. Nearly 30% of mobile searches are related to geolocation of the user - local searches in particular increase by 50%.Google estimates that 75% of users who conduct ...

How Can Banner Ads Help Your Business?

Business owners are in constant search of effective advertising strategies. Banner advertising can help! Here's how: How do banners ads work ? Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue.Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you will be ...

How to do SEO on Youtube ?

Reference your Youtube account!Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines.Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video.Increase your Youtube visibility with these easy steps:ContentContent is always important!  Choose quality over quantity. Learn what the target audience likes. The goal is for your video ...