Is your website is a success? Here are 4 questions to ask yourself

  • Feb. 20, 2016

Are you a small, medium, or large business that aims to have a successful website? We can help you determine if your website is effective!

We live in a digital era that shapes our personal habits and our business practices. A website is one of the most critical elements of marketing your company. It's important for your website to include new marketing and sales strategies. 

Here are some of the reasons why your website may not be generating results:

What is the goal of your website?

It's important to know what objectives you want to reach through your website. 

Here are a few objectives that you could set for your website:

  • Increase the customer database
  • Help your sales rep with sales support
  • Increase meetings (free trials, information sessions, etc...)
  • Become an online shop (e-commerce)
  • Better inform potential customers

If you know what you want to achieve, you'll be able to customize your site and generate better results.

What's your web marketing budget ?

A physical location will give people the ability to actually see you. Unfortunately, having a website alone isn't enough to make sure that you're easily located. It's important to have good visibility in order to reach your target audience.

Managing a web marketing budget is and integral part of increasing your internet traffic - qualified visitors will have an impact on your business growth. Marketing experts like us can help you make the most sensible choices to get there.

Investing in a website is a good business strategy, but you must have a proper budget to market it!

Have you thought about time management and optimization?

Your website is not complete once it has been launched online ! It's only the beginning. You should always update your website and analyze your visitors' browsing habits in order to improve your customer service.

Whether it's an ineffective purchasing icon, a text that's too long, or even a contact form that requires too much information about a person, anything can be a cause for concern. By analyzing your website daily, you'll understand your customers and their needs. 

If you don't have the time, you should hire an employee or contract an expert to help you!

How well do you know your market?

It might be a simple question for some, but a lot of people invest considerable amounts in their web projects without having tested their target audience first. Before creating an online store, try to selling your products with Amazon or Etsy. After testing out your online business, and once you know who your audience is, go to the next step and work with experts. Know your business well before throwing money away!

Do you want our expert advice in web project management? Contact us now!