Article Category: Social media

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Social media

The Importance of Localized Digital Marketing

  • Sept. 29, 2017
  • By Amanda Stramandinoli

There are many factors to consider when launching digital campaigns due to the competitive nature of today's marketing industry - it requires constant attention and creativity. If you want a campaign that generates results, you have to think outside the box ! Local digital marketing is an efficient way of grabbing your target audience's attention and acquiring new business. However, it requires an unconventional approach. Here are a few tips that can help you target a local audience: Create strategies that are unique to your brand What makes you special ? Your content and marketing approach should showcase what you …

Social media

How to do SEO on Youtube?

  • Nov. 7, 2016

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …

Social media

Do You Understand the Advertising Language of Facebook & Instagram?

  • Oct. 28, 2016

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you. Journal The "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are …

Social media

How Can Hootsuite Help Your Social Networking Strategy?

  • Sept. 30, 2016

Social media can be a very complex. Managing mediums separately makes it difficult to have a seamless and integrated strategy. How can you display one message across the board? At Cyberpublicity, we use Hootsuite! Why choose Hootsuite? Hootsuite, a Canadian platform, is used as a social media management tool. Hootsuite is a dashboard that allows you to manage your Facebook, LinkedIn, Google+, Twitter, Instagram and Youtube accounts. It has over ten million users and has a variety of versions designed to help you whether you're a free, professional, or business user. The Free version allows you to view social media on the Hootsuite …

Social media

How Much to Invest in Social Media Marketing?

  • Aug. 9, 2016

Are you a business that allocates a monthly budget to social media strategies? Do you question the effectiveness and investment of your social media strategies? Lets examine this in more detail. What are your goals It's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget.  Marketing budget Each business is unique with specific needs. Marketing budgets depend …

Social media

How to Grow Your business With Pokemon Go?

  • July 19, 2016

Pokemon Go has gained instant popularity, but it isn't something new. Pikachu, the cartoon that started it all, celebrated his 20th birthday last February. However, the game is brand new. Launched on July 6th, 2016, this app can actually help you to grow your business! No PokéStop near your place of business? A PokéStop allows you to purchase, store, and retrieve a variety of items for the game. It's highly likely that there are no PokéStops close to you, and this is good news because you can request one by contacting Niantic, the game's developer. They will then make a decision. …

Social media

How Can Businesses Attract Clients?

  • April 11, 2016

In today's digital landscape, it is becoming increasingly difficult to attract clients due to the competitive nature of online businesses.  Let me explain. There's a lot to manage! It is imperative to update social networks such as, Facebook, Twitter, Snapchat, Vine, Periscope, and Pinterest on a daily basis. You also need update your company website, web advertising, blog content and newsletters - keeping track of everything becomes cumbersome. Here are a few ideas to help you effectively manage your marketing networks: Connect to new networks  New social networks and apps are strong outlets for you to reach your customers. Although, it may …

Social media

Facebook Will Use Your Browsing History to Target its Ads

  • Nov. 10, 2015

Facebook announced it will their users' complete browsing history to improve targeting through ads. User history will be analyzed in order to increase the relevance of Facebook ads. What will this update do? This change will allow Facebook to increase its ability to target members through "like" "share" and "send" buttons on partner sites and apps. In addition, it will use plugins that allow for sharing comments. This update will take place in US and internationally over the next upcoming months. What about my privacy rights? If you don't want to be part of the targeted ads network, it's possible …