Category Web Marketing | CyberPublicity

Article Category: Web Marketing

View our latest web marketing articles written by our team of experts.

Web Marketing

CyberPublicity Wins Award for Top Marketing Agency in Montreal

  • Jan. 30, 2018

MONTREAL, January 30, 2018  - The Consumer's Choice Award celebrated business excellence for Greater Montreal during the 2018 Awards Gala held in Montreal, on Jan 24. Awards were presented for a variety of categories and industries. CyberPublicity was honoured with the 2018 Award for #1 Web Agency!  Recognized for outstanding achievement and innovative digital marketing services for small and medium sized businesses, we were selected from nearly 300 digital agencies across Montreal. Our CEO, Benjamin Paradis and VP, Kevin Perry accepted the award on behalf of the company. "It was really important for us to win because it solidifies the relationship we ...

Web Marketing

How to Manage E-Reputation

  • Dec. 8, 2017

In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis.  Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders" (Réguer,121).  E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react? Why does advertising generate negative comments from consumers ? What are the elements ...

Web Marketing

CyberPublicity: Expert at SMB Strategy 2017

  • Nov. 27, 2017

For the third consecutive year, CyberPublicity will attend the 6th SMB Strategy Conference at Palais des Congres de Montreal. Our marketing professionals will be available to answer questions and discuss web marketing strategies. We will be among several guest speakers, presenting Google marketing strategies for 2018. Come see us. We will be happy to meet you! For additional information, please visit: or contact us at [email protected] Event: SMB Strategy Conference 6th edition  Date: November 29th & 30th, 2017 Presentation: Wednesday, November 29th at 2:25 PM - BDC conference Location: Palais des Congres de Montreal, Kiosque 616

Web Marketing

Increase Your Sales With Content Strategy

  • Nov. 24, 2017

Do you want to easily increase your company’s profits? Believe it or not, this can be achieved through content. Regardless of the type of web advertisement you operate, content is a key factor for achieving successful results. Interactive content provides the best leverage to persuade customers and convince them that your product is the only option for them.  Poor content can negate your conversion rate and sales performance. In today's digital landscape, information is easily accessible online - giving buyers as much info as possible about your product or service is imperative in order to discourage them from buying from ...

Web Marketing

Build a custom strategy with Adwords and DATA

  • Nov. 17, 2017

When creating traditional or digital marketing campaigns, it's important to segment information. The data collected from digital marketing, offers the opportunity to customize content and obtain additional information - thoroughly understanding the segments . Data and digital tools have the capacity to offer personalized possibilities. There are three types of data that are used for different marketing purposes and that, in my experience, make it possible to build custom strategies effectively: Primary data (Internal data) Secondary Data (Primary data belonging to another enterpris Tertiary Data (Data from data provider - Google Adwords) When creating campaigns, ad group division is required ...

Web Marketing

Why Choose Responsive Ads on the Google Display Network?

  • Nov. 6, 2017

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results. What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads. Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility by  placing the right ad at the right time ...

Web Marketing

The Importance of Ad Extensions for Your Adwords Campaigns

  • Oct. 19, 2017

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific ...

Web Marketing

How to Engage Your Customers Through Email Marketing

  • Oct. 17, 2017

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read : Keep it short and simple Avoid bombarding readers with too much information. Create content that is short ...

Web Marketing

CyberPublicity Wins the 2018 Consumer's Choice Award

  • Oct. 5, 2017

CyberPublicity CEO Benjamin Paradis with Consumer's Choice Award President, Jack McFadden CyberPublicity, is proud to announce it is the recipient of the 2018 Web Agency Consumer's Choice Award! Recognized for our customer approach, innovative digital marketing services and SEM initiatives for small to medium sized businesses, we were selected from nearly 300 digital agencies across the Montreal metropolitan region. Winners were announced during an awards ceremony and celebratory gala that took place on September 20th, 2017 in Montreal. Our CEO, Benjamin Paradis accepted the award on behalf of the company. We would like to thank our customers and business partners ...

Web Marketing

CyberPublicity Moves its Montreal Office

  • Oct. 4, 2017

CyberPublicity, Montreal's top marketing agency and Google Premier Partner will be moving its operations and staff to a new location. The transition will take place on October 15, 2017. The new location will accommodate the company's growth and will provide a more accessible venue for employees, clients and stakeholders. CyberPublicity Montreal will feature a modern floor plan designed to promote productivity and a collaborative work environment. Our new address is 625 Boulevard Rene-Levesque W, suite 900, Montreal, Quebec, H3B-1R2, Canada. The Montreal office is one of three locations around Canada and the US. Founded in 2011, CyberPublicity provides digital marketing ...