Why Choose Responsive Ads on the Google Display Network?

Catherine Larivière
  • Nov. 6, 2017

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results.

What is a Responsive Ad?

Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads.

Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility by 
placing the right ad at the right time and to the right audience. Learning how to successfully create responsive ads in minutes will allow you to increase your number of ads!


Responsive ads are diffused on the two million sites that make up the Google Display Network. Based on the text and images you provide, Adwords automatically generates your ads to deliver them to the right person at the right time.

In order for ads to be generated, you have to fill out the following fields:

  • Short title (25 characters)
  • Long title (90 characters)
  • Description (90 characters)
  • Images
  • Company logo
  • Name of your company (25 characters)

Using this information, Adwords creates an interesting content.

Best practices for your business

Easy to implement and with huge potential, you can see why the responsive ad model is the new champion of the Display Network.

Responsive ads convert 40% more users than display ads without increasing your cost per acquisition (CPA). Texts and images adapt automatically to websites on a computer, mobile device or tablet. The advantage of responsive advertising is that it is native - it adapts to any publisher sites.

Do you have questions? Feel free to contact the CyberPublicity team, your digital marketing experts!