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Internet Advertising

How to Increase Your Sales With Facebook Ads

  • March 6, 2018
  • By Amanda Stramandinoli

Are you struggling to convert your e-commerce browsers into actual customers? Facebook ads can help increase your conversion rate and profitability. Facebook has become the mainstream method for reaching target audiences through its advertising network. The reason for its success is due to the company's data collection process and user information. Facebook tracks user activity, likes, clicks, location settings, browser history, etc. Using profile information and data to optimize ads, Facebook can show the right ad to the right consumer. Here are a few tips to help you engage your target audience through Facebook advertising: Simplify your ad copy Keep your ...

Internet Advertising

How Audience Targeting Strategies Can Grow Your Business?

  • Aug. 27, 2017
  • By Amanda Stramandinoli

Understanding target audiences is critical for an effective marketing campaign. A target audience is the group of individuals most likely to be interested in your product or service. Remarketing strategies and social media can help engage your audience, however, personalized digital marketing will have a more significant impact on your business' online performance and notoriety. How can you convert potential customers who are on the fence? The answer is simple. Know your target audience! It's important to thoroughly understand who buys your product or service and why they want or need whatever you are offering them. Here are a few ...

Internet Advertising

Why Choose a Remarketing Strategy?

  • June 6, 2017
  • By Catherine Larivière

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this. What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...

Internet Advertising

3 Benefits of The Google Display Network

  • May 26, 2017
  • By Catherine Larivière

What are the business advantages of being on the Google Display Network? Affecting more than 90% of internet users, the Display Network gives you the advantage of having access to a wide audience! The Display Network is favorable to your company for many reasons. It's an effective way to acquire brand awareness, increase your sales and retain your target audience. Now, how to use it? 3 Benefits of The Google Display Network : 1. Develop your reputation Objective : You want to promote your business, products and services while developing a positive reputation with your target audience. Creating Powerful Ads In order ...

Internet Advertising

Why Choose The Google Display Network?

  • May 1, 2017
  • By Catherine Larivière

When talking about results oriented online referencing, the first thing that comes to mind is Google Adwords. Did you know that Google's Display Network extends beyond Adwords? Learn how to take advantage of the network, bring your business forward and increase sales! What is the Google Display Network? The Display Network is a multifunctional search network composed of several thousand partner sites. It's vast capacity allows you to efficiently broadcast your text ads and ads in other formats: images, videos and rich media. With the Display Network, you can place your ads on multiple, relevant websites according to your target ...

Internet Advertising

Why Measure Conversions of Your Google Adwords Campaigns?

  • April 24, 2017

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns. First of all, what is a conversion? Conversions occur when a user ...

Internet Advertising

CyberPublicity Becomes a Google Partner Premier

  • Jan. 30, 2017

Recognized Google Partner Premier We are proud to announce that CyberPublicity has officially been recognized as a Google Partner Premier. This distinction is a result of our customer loyalty and dedicated team. Our digital marketing experience, development of innovative technologies and expertise in SEA has helped foster a successful partnership with Google. As Google Partner Premier, we benefit from the program's exclusive advantages. The Google Partner Premier status solidifies our position as leaders in the web marketing industry. A variety of conditions must be met in order to obtain this accolade. Our agency has mastered the production and maintenance of ...

Internet Advertising

3. Optimize Your SEA Landing Page

  • Dec. 24, 2016

What is SEA? Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the ...

Internet Advertising

The 4 Best Practices for Your Google AdWords Text Ads

  • Dec. 6, 2016
  • By Catherine Larivière

Google has recently modified its traditional Adwords Ads to "Expanded Text Ads" . This ad format allows you to have a description with 45 additional characters as well as an additional URL field. During a webinar broadcast aired on December, 1st, 2016, The Academy On Air team discussed the important of text ads.  Show the right message at the right time Remember, Google shows the most relevant and comprehensive ads to its users. The idea Extended ads are now twice the size, allowing users the ability to maximize visibility on search results. The additional characters available in the new Adwords format are ...

Internet Advertising

How Can Banner Ads Help Your Business?

  • Nov. 14, 2016

Business owners are in constant search of effective advertising strategies. Banner advertising can help! Here's how: How do banners ads work? Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue. Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you ...