Business owners are in constant search of effective advertising strategies. Banner advertising can help!
How do banners ads work?
Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue.
Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you will be charged.
What are the advantages of this type of campaign?
- Brand Image and Reputation : Having a banner campaign can boost your image and branding. You'll be able to showcase unique designs, colours and your company logo.
- Performance : Banners give you insight by allowing you to access campaign statistics; clicks, views, sales, etc. Using the data collected, adjustments can be made to your business in order to optimize results.
- Targeting : Banners can adequately target your audience. You'll be able to customize your campaigns depending on the customers you want to reach.
What are the tricks to optimize your campaigns?
Keep the design simple and clear. Time is of the essence. You need to get your message across quickly and efficiently.
Be coherent with your brand image. Make sure that there's no confusion between the banners and your website landing page.
Create a feeling of urgency to call your client to action. Think of texts and colours that are catchy.
Add a call to action. If you want people to click on your ad, add a button!
If you're interested in learning more about this type of campaign, feel free to reach out to us for additional information!