Kevin Perry Articles

View our latest web articles written by our team of experts.

Kevin Perry

Kevin is co-founder of CyberPublicity. He is driven by the constant evolution in innovative technology and web marketing. His vocational experience, determination and work ethic have allowed him to excel in his role as CyberPublicity's VP and as a previous consultant for the Royal Canadian Mint, Intact Insurance, Belair Direct, Bell Canada and Virgin Mobile.


How Can Affiliate Marketing Increase Online Sales?

  • Aug. 16, 2017

Industry and market visibility are crucial for new businesses who want to make an impact and stand out from their competition. In today's digital landscape, this requires using new forms of communication. Affiliate marketing is a web marketing technique that creates partnerships between companies and individuals who promote their products online. The merchant, known as the "advertiser" pays the individual, known as the "affiliate" a commission for promoting their company, product or service online. The objective: Increase traffic, sales and clicks to a company's website. How to use affiliate marketing to increase sales? Generally, the process of exchanging services for a commission …

Web Marketing

Why Choose a Web Expert?

  • July 26, 2017

Building brand awareness and developing notoriety through digital marketing requires a winning internet marketing strategy. However, implementing successful strategies can be quite complex. Outsourcing corporate marketing campaigns to digital web experts can be an economical and practical solution for organizations. Businesses that hire marketing professionals benefit from their skill set and industry experience. Web experts have the knowledge and resources needed to develop successful campaigns for products and services. Calling the right web expert requires: Associating with firms that have the necessary resources to deliver productive marketing campaigns Certified agencies that have advanced technical proficiency and credentials Professionals familiar with current …


How to Create an Effective Facebook Strategy

  • Nov. 21, 2016

When used correctly, social media can expand your business and help you develop brand recognition. Here are a few tips to help you create a successful social media strategy: Target your audience Define your audience according to sex, age, area, language and interests. Having an exact definition of your audience increases the chance of achieving your goal. Facebook's new ad system helps you target your audience precisely. You'll get a better return on investment from your media projects. Present your business and its values Use storytelling to promote your brand and connect with your audience. This will help you to retain …

Internet Advertising

How Can Banner Ads Help Your Business?

  • Nov. 14, 2016

Business owners are in constant search of effective advertising strategies. Banner advertising can help! Here's how: How do banners ads work? Banners are a digital marketing tool used to direct visitors to a specific website or landing page. They can help you increase your visibility, visits and revenue. Ad banners are measured in views - if someone sees the ad and clicks on the banner, he/she will be directed to your website or landing page. This action is known as an ad click. Banners work with a pay by click system ; when someone views your banner or clicks it, you …

Social media

How to do SEO on Youtube?

  • Nov. 7, 2016

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …


Do You Understand the Advertising Language of Facebook & Instagram?

  • Oct. 28, 2016

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you. Journal The "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are …

Internet Advertising

What's an Ad Group and How can it be Optimized?

  • Oct. 10, 2016

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords. Here's an example: You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows: Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids" You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", …

Social media

How Can Hootsuite Help Your Social Networking Strategy?

  • Sept. 30, 2016

Social media can be a very complex. Managing mediums separately makes it difficult to have a seamless and integrated strategy. How can you display one message across the board? At Cyberpublicity, we use Hootsuite! Why choose Hootsuite? Hootsuite, a Canadian platform, is used as a social media management tool. Hootsuite is a dashboard that allows you to manage your Facebook, LinkedIn, Google+, Twitter, Instagram and Youtube accounts. It has over ten million users and has a variety of versions designed to help you whether you're a free, professional, or business user. The Free version allows you to view social media on the Hootsuite …

Web Marketing

What are the Advantages of Google Analytics for Your Business

  • Sept. 20, 2016

Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business . Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses.  Who is your audience? It's important to know your audience ; …

Web Marketing

Digital Marketing vs Traditional Marketing

  • Sept. 6, 2016

There's a difference between perception and reality in business. Companies who focus on traditional marketing strategies do not gauge customers the same way as through digital initiatives, especially for a business' visibility and notoriety. According to a 2015 study conducted by CEFRIO , 50% of Quebecers shop online, a number that keeps increasing. The study also showed that 5,2% of online stores are exclusive to the web. Does this mean they should include only digital strategies? When should a business adopt a traditional marketing strategy? An Integrated Approach Using one way is not ideal. To market successfully, you need to integrate both digital and …