How to Create an Effective Facebook Strategy

  • Nov. 21, 2016

When used correctly, social media can expand your business and help you develop brand recognition. Here are a few tips to help you create a successful social media strategy:

Target your audience

Define your audience according to sex, age, area, language and interests. Having an exact definition of your audience increases the chance of achieving your goal. Facebook's new ad system helps you target your audience precisely. You'll get a better return on investment from your media projects.

Present your business and its values

Use storytelling to promote your brand and connect with your audience. This will help you to retain your customers. Don't underestimate the importance of profile pictures, logos, and general information. Regularly update your photos- first impressions are lasting! 

Create a post calendar

Plan and structure your weekly posts. The number of daily posts varies depending on your industry. Don't spam your customers, only share quality, relevant content. The best times to post are between 7AM-8AM and 12PM-2PM. Keep track of time if you post in different time slots.


Get inspired by your competition. Observe the strategies of business leaders in your industry. Send clear and concise messages-content must be entertaining, fun, and short. Use pictures and videos that say more than words can. Bring people together by sharing your content and reacting on it. Most importantly, post only when necessary! Quality trumps quantity.

Offer greater value to your subscribers by special deals, contests, and events reserved to members.

Test and analyze your marketing plan

Take the time to analyze your marketing plan and data in order to improve it. You have several tools available to you such as URL reducers and UTM codes. Hootsuite can analyse, manage, and program your posts on social media. Google Analytics can also help you track activity on your pages.

Use a variety of supports to broadcast your page

Using existing support, such as inserting links on your web pages, email signature, newsletters, an mass emailing campaigns increases your visibility.

The variety of tools available to you on Facebook will increase your brand awareness. However,  having a social media strategy is essential. 

Contact professionals to help answer your questions and needs if they become unmanageable!

Contact us now for assistance in creating your successful Facebook strategy!