Article Category: Internet Advertising

Did you know that your Quality Score has an influence on the cost and effectiveness of your paid online campaigns? A Quality Score will affect your Pay Per Click (PPC) ad performance and how much you'll pay for each click. What is a quality score? A Quality Score (QS) is a score from 1 to 10 that Google gives each keyword used in your Adwords ads. It allows Google to influence the position of the ads, just like the price you bid on. The quality score is measured by: Your Click Through Rate (CTR) The pertinence and quality of your landing …

Google Adwords increases the number of characters in its ads! The company recently announced that the character limit of its Adwords ads will be doubled. What's the difference? Currently, the character count is limited. Adwords user can allocate a maximum of 35 characters for the description and 25 characters for the headline. These limits will be increased to two lines of 30 characters for the headline and 80 characters for the description. Better performance? What sparked the change? Google reviewed the Adwords process to make it more compatible with the mobile industry since more than half of search queries are made from mobile …

CyberPublicity is happy to announce that we will be exhibitors at the Entrepreneur Fair next April 28th, 2016! The goal of this fair Established by the Quebec Chamber of Commerce, this trade show offers visitors and entrepreneurs a look at Quebec's various services, products and companies. It's a great way to network with industry experts and professionals? Agenda During this event you'll be privy to one of three 60 minute conferences, participate in a lunch conference about management and visit one of the many kiosques designed for businesses with high growth potential.  You can meet over 155 exhibitors. CyberPublicity will represent …

In today's digital landscape, it is becoming increasingly difficult to attract clients due to the competitive nature of online businesses.  Let me explain. There's a lot to manage! It is imperative to update social networks such as, Facebook, Twitter, Snapchat, Vine, Periscope, and Pinterest on a daily basis. You also need update your company website, web advertising, blog content and newsletters - keeping track of everything becomes cumbersome. Here are a few ideas to help you effectively manage your marketing networks: Connect to new networks  New social networks and apps are strong outlets for you to reach your customers. Although, it may …

Facebook announced it will their users' complete browsing history to improve targeting through ads. User history will be analyzed in order to increase the relevance of Facebook ads. What will this update do? This change will allow Facebook to increase its ability to target members through "like" "share" and "send" buttons on partner sites and apps. In addition, it will use plugins that allow for sharing comments. This update will take place in US and internationally over the next upcoming months. What about my privacy rights? If you don't want to be part of the targeted ads network, it's possible …