3 Benefits of The Google Display Network

Catherine Larivière
  • May 26, 2017

What are the business advantages of being on the Google Display Network?

Affecting more than 90% of internet users, the Display Network gives you the advantage of having access to a wide audience!

The Display Network is favorable to your company for many reasons. It's an effective way to acquire brand awareness, increase your sales and retain your target audience.

Now, how to use it?

3 Benefits of The Google Display Network :

1. Develop your reputation

Objective : You want to promote your business, products and services while developing a positive reputation with your target audience.

Creating Powerful Ads

In order to have a strong visual impact, use images or video ads that will attract the attention of your target audience. Google offers a pre-formatted, responsive ad creation tool available to assist you with this task. Responsive ads can be useful as they automatically adapt to ad spaces on the web.

You have the opportunity to showcase your brand and increase your notoriety.

Target your Potential Customers

There are two types of targeting: Themes, which allow ads to be displayed on websites of the same subject; and interests, which attract web users interested in particular topics, even if they are not on pages related to the topic.

2. Increase your sales

Objective: You want your potential clients to automatically think about your business when they are ready to purchase.

Create Promotional Ads

When creating image ads, be sure to mention your promotional offers and competitive advantages-this helps attract attention. Use a simple design and include a button or a call-to-action.

Track Your Conversions

Evaluate whether your ads and targeting strategies are performing well by analyzing your conversion rate. A conversion is calculated when a user visits your site and performs the action you expect from him/her; purchase, register, make a call, download an item on your site, etc.

Why ?

Monitoring your performance allows you to optimize your ads and your targeted geographical areas to give you a better Return on Investment (ROI) and increase your chances of conversion.

3. Loyalty

Objective: You want to show your ads to consumers who have already visited your website (without conversion) and want to remind them your business exists.

Target with a remarketing strategy

Remarketing your campaign allows you to reconnect with people who have previously visited your website or added something to a shopping cart without performing the desired action.

Encourage consumers to return to your page and keep them informed about your current offers and promotions. This will help solidify a connection and creates a feeling of loyalty.

Studies have shown that remarketing increases conversions by nearly 51%.

Do not hesitate to contact us for help when creating a campaign on Google's Display Network. We are happy to answer you!