To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations.
Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this.
What is remarketing?
Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your website or mobile app.
How does it work?
The functioning basics of the Google Display Network allow us to use a targeting strategy filtered by geolocalisation, interest, and theme. Targeting users is simplified because it targets consumers that have already visited your site.
Provided by Google, you simply install the tag (the cookie) on your website to not only track visitors but their behavior as well. This may be used as van essential tool in targeting users with your ads.
How can this strategy help my business?
In order to understand the relevance of the remarketing strategy, we must first think about a user's behavior. When the customer is looking for a service or product, he/she searches for information to address his/her inquiry. The consumer may compare different options to satisfy his/her needs and proceeds to engage with your business (purchase, call, fill out a form, etc.).
By targeting individuals who have already visited your website, you are attracting them back to your site to make them take the desired action. The intended goal is to have them become your returning client.
Compared to other display network tactics, remarketing is a technique that aims at conversions. In terms of efficiency, it presents your ads to the right people, at the right time, with the right message - therefore promoting your ROI.
Please note that this strategy does not apply to all websites.
Discuss your project with our Internet advertising experts, do not hesitate to contact the CyberPublicity team!