How to Engage Your Customers Through Email Marketing

Amanda Stramandinoli
  • Oct. 17, 2017

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy.

Here are some tips to help you create engaging email campaigns that your clients will actually read :

Keep it short and simple

Avoid bombarding readers with too much information. Create content that is short but informative. Get your point across in a few clear sentences.


Call your reader to action! This is important, especially in your email heading. Use catchy titles that invoke urgency and curiosity.

Make it interesting for the reader

Limit your content to only pertinent information that is relative to your audience. Otherwise, people will get bored and lose interest in your message.

Always include an offer

Never send content without an offer for your reader. These campaigns are designed to generate a reaction from your customer. Always include a promotional offer or something that will attract your audience to your store or e-commerce. Buyers like being surprised with discounts and loyalty programs.

Personalize your emails

Add an extra touch of sophistication by personalizing email campaigns. Address your email heading to the names of each recipient. Your customers will feel important and are more likely to read the entire email.

Whether you need to share information, promote products or offer discounts, email campaigns are perfect for getting any message across.

If you need help with your email campaign, don't hesitate to contact us. We will be happy to answer you.