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Article Category: Web Marketing

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Web Marketing

The Importance of Localized Digital Marketing

  • Sept. 29, 2017
  • By Amanda Stramandinoli

There are many factors to consider when launching digital campaigns due to the competitive nature of today's marketing industry - it requires constant attention and creativity. If you want a campaign that generates results, you have to think outside the box ! Local digital marketing is an efficient way of grabbing your target audience's attention and acquiring new business. However, it requires an unconventional approach. Here are a few tips that can help you target a local audience: Create strategies that are unique to your brand What makes you special ? Your content and marketing approach should showcase what you ...

Web Marketing

How Audience Targeting Strategies Can Grow Your Business?

  • Aug. 27, 2017
  • By Amanda Stramandinoli

Understanding target audiences is critical for an effective marketing campaign. A target audience is the group of individuals most likely to be interested in your product or service. Remarketing strategies and social media can help engage your audience, however, personalized digital marketing will have a more significant impact on your business' online performance and notoriety. How can you convert potential customers who are on the fence? The answer is simple. Know your target audience! It's important to thoroughly understand who buys your product or service and why they want or need whatever you are offering them. Here are a few ...

Web Marketing

Why Choose a Web Expert?

  • July 26, 2017

Building brand awareness and developing notoriety through digital marketing requires a winning internet marketing strategy. However, implementing successful strategies can be quite complex. Outsourcing corporate marketing campaigns to digital web experts can be an economical and practical solution for organizations. Businesses that hire marketing professionals benefit from their skill set and industry experience. Web experts have the knowledge and resources needed to develop successful campaigns for products and services. Calling the right web expert requires: Associating with firms that have the necessary resources to deliver productive marketing campaigns Certified agencies that have advanced technical proficiency and credentials Professionals familiar with current ...

Web Marketing

Why Choose a Remarketing Strategy?

  • June 6, 2017
  • By Catherine Larivière

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this. What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...

Web Marketing

3 Benefits of The Google Display Network

  • May 26, 2017
  • By Catherine Larivière

What are the business advantages of being on the Google Display Network? Affecting more than 90% of internet users, the Display Network gives you the advantage of having access to a wide audience! The Display Network is favorable to your company for many reasons. It's an effective way to acquire brand awareness, increase your sales and retain your target audience. Now, how to use it? 3 Benefits of The Google Display Network : 1. Develop your reputation Objective : You want to promote your business, products and services while developing a positive reputation with your target audience. Creating Powerful Ads In order ...

Web Marketing

Why Choose The Google Display Network?

  • May 1, 2017
  • By Catherine Larivière

When talking about results oriented online referencing, the first thing that comes to mind is Google Adwords. Did you know that Google's Display Network extends beyond Adwords? Learn how to take advantage of the network, bring your business forward and increase sales! What is the Google Display Network? The Display Network is a multifunctional search network composed of several thousand partner sites. It's vast capacity allows you to efficiently broadcast your text ads and ads in other formats: images, videos and rich media. With the Display Network, you can place your ads on multiple, relevant websites according to your target ...

Web Marketing

Why Measure Conversions of Your Google Adwords Campaigns?

  • April 24, 2017

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns. First of all, what is a conversion? Conversions occur when a user ...

Web Marketing

Prove Your Expertise With Google My Business Reviews

  • March 10, 2017

How to stand out from your competition with Google My Business? The best advocate for your company's performance and distinction is your client base. Your customers are the primary beneficiaries of your product or service, allowing them to dictate the expansion, stagnation or regression of your business. Consumers provide trust, loyalty and satisfaction. As a result, they have a direct impact on convincing someone else to adopt a new product, service or lifestyle. I encourage you to ask yourself these two simple questions: What do my clients think of what I offer them? Is it mutually beneficial? If so, how ...

Web Marketing

Enrich Your Google My Business Listing With a Virtual Visit

  • Feb. 20, 2017

As seen in the article titled "Increase your local SEO with Google My Business", Google My Business allows you to improve your position on search engines - optimizing your SEO strategy and increasing your visibility on the web. According to a study performed by Google, 50% of local searches are made for the purpose of obtaining company contact information (hours of operation, address, telephone number, etc). The study also concluded that 18% of local searches done using a smartphone lead to a purchase. Findings from the study demonstrate the importance of conducting virtual visits of your business to display on ...

Web Marketing

CyberPublicity Becomes a Google Partner Premier

  • Jan. 30, 2017

Recognized Google Partner Premier We are proud to announce that CyberPublicity has officially been recognized as a Google Partner Premier. This distinction is a result of our customer loyalty and dedicated team. Our digital marketing experience, development of innovative technologies and expertise in SEA has helped foster a successful partnership with Google. As Google Partner Premier, we benefit from the program's exclusive advantages. The Google Partner Premier status solidifies our position as leaders in the web marketing industry. A variety of conditions must be met in order to obtain this accolade. Our agency has mastered the production and maintenance of ...