As seen in the article titled "Increase your local SEO with Google My Business", Google My Business allows you to improve your position on search engines - optimizing your SEO strategy and increasing your visibility on the web.
According to a study performed by Google, 50% of local searches are made for the purpose of obtaining company contact information (hours of operation, address, telephone number, etc).
The study also concluded that 18% of local searches done using a smartphone lead to a purchase. Findings from the study demonstrate the importance of conducting virtual visits of your business to display on your Google My Business listing and on other marketing systems. Today, we will explore the benefits of the virtual visit and how to integrate it into your Google My Business.
What is a virtual visit ?
A virtual visit is comprised of 360° panoramas. Virtual visits are accessible anywhere in the world, at any time and on any device. Internet users can visit the interior of a hotel or a fitness center 24/7 and at their own pace.
What are the benefits of adding a virtual visit into your Google My Business listing ?
Develop your business visibility
Virtual visits allow you to gain exposure because they are directly associated with Google tools.
Google displays local results when a user searches for an establishment near their location. The relevance and description of a local establishment dictates how it will be ranked on the Google My Business feature, therefore, including all pertinent information is necessary to achieve results.
The image below showcases the benefits of including company details to your profile. When generating a local search, priority is given to Google My Business - optimizing this adds value to your positioning status.
Acquire new customers and reinforce your customer relationship
If you're looking to stand out from your competition, using 360° photos can have a strong impact on attaining that goal. Thanks to the HD panoramic view, prospects can visit your business from the comfort of their own homes!
Showcase your establishment
The virtual visit highlights your business' qualities. Internet users will be able to visualize the experience your business will give them before they even get there.
Accessible using any device
Your Google My Business listing will adjust to multiple devices such as desktops, tablets and smartphones - visits are accessible and visible everywhere and from any platform.
Increase the traffic of your website
Implementing virtual tours into your Google My Business listing allows you to improve your SEO.
A better position on Google can attract new customers and increase customer loyalty.
Integrate your visit in different places and Google Maps
Virtual visits can be integrated on various networks ; your Google My Business page, your website and on your social media platforms. For a tailored tour, display your virtual visit on Google Maps and on Google Street View so that all Google users can discover your enterprise.
Virtual business tours are a practical way to maximize your reach and improve your local SEO strategy.
Don't hesitate to contact us for more information or if you have questions about the virtual tour process.