CyberPublicity's blog

View our latest web articles written by our team of experts.


SEO VS SEA: Adversaires or Complementary?

  • Oct. 27, 2017
  • By Amandine Barrau

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy? SEO: The long-term strategy Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for Google and …

Web Marketing

The Importance of Ad Extensions for Your Adwords Campaigns

  • Oct. 19, 2017
  • By Amanda Stramandinoli

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific …

Web Marketing

How to Engage Your Customers Through Email Marketing

  • Oct. 17, 2017
  • By Amanda Stramandinoli

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read : Keep it short and simple Avoid bombarding readers with too much information. Create content that is short …

Web Marketing

CyberPublicity Wins the 2018 Consumer's Choice Award

  • Oct. 5, 2017
  • By Amanda Stramandinoli

CyberPublicity CEO Benjamin Paradis with Consumer's Choice Award President, Jack McFadden CyberPublicity, is proud to announce it is the recipient of the 2018 Web Agency Consumer's Choice Award! Recognized for our customer approach, innovative digital marketing services and SEM initiatives for small to medium sized businesses, we were selected from nearly 300 digital agencies across the Montreal metropolitan region. Winners were announced during an awards ceremony and celebratory gala that took place on September 20th, 2017 in Montreal. Our CEO, Benjamin Paradis accepted the award on behalf of the company. We would like to thank our customers and business partners …

Web Marketing

CyberPublicity Moves its Montreal Office

  • Oct. 4, 2017
  • By Amanda Stramandinoli

CyberPublicity, Montreal's top marketing agency and Google Premier Partner will be moving its operations and staff to a new location. The transition will take place on October 15, 2017. The new location will accommodate the company's growth and will provide a more accessible venue for employees, clients and stakeholders. CyberPublicity Montreal will feature a modern floor plan designed to promote productivity and a collaborative work environment. Our new address is 625 Boulevard Rene-Levesque W, suite 900, Montreal, Quebec, H3B-1R2, Canada. The Montreal office is one of three locations around Canada and the US. Founded in 2011, CyberPublicity provides digital marketing …

Social media

The Importance of Localized Digital Marketing

  • Sept. 29, 2017
  • By Amanda Stramandinoli

There are many factors to consider when launching digital campaigns due to the competitive nature of today's marketing industry - it requires constant attention and creativity. If you want a campaign that generates results, you have to think outside the box ! Local digital marketing is an efficient way of grabbing your target audience's attention and acquiring new business. However, it requires an unconventional approach. Here are a few tips that can help you target a local audience: Create strategies that are unique to your brand What makes you special ? Your content and marketing approach should showcase what you …

Internet Advertising

How Audience Targeting Strategies Can Grow Your Business?

  • Aug. 27, 2017
  • By Amanda Stramandinoli

Understanding target audiences is critical for an effective marketing campaign. A target audience is the group of individuals most likely to be interested in your product or service. Remarketing strategies and social media can help engage your audience, however, personalized digital marketing will have a more significant impact on your business' online performance and notoriety. How can you convert potential customers who are on the fence? The answer is simple. Know your target audience! It's important to thoroughly understand who buys your product or service and why they want or need whatever you are offering them. Here are a few …


How Can Affiliate Marketing Increase Online Sales?

  • Aug. 16, 2017

Industry and market visibility are crucial for new businesses who want to make an impact and stand out from their competition. In today's digital landscape, this requires using new forms of communication. Affiliate marketing is a web marketing technique that creates partnerships between companies and individuals who promote their products online. The merchant, known as the "advertiser" pays the individual, known as the "affiliate" a commission for promoting their company, product or service online. The objective: Increase traffic, sales and clicks to a company's website. How to use affiliate marketing to increase sales? Generally, the process of exchanging services for a commission …

Web Marketing

Why Choose a Web Expert?

  • July 26, 2017

Building brand awareness and developing notoriety through digital marketing requires a winning internet marketing strategy. However, implementing successful strategies can be quite complex. Outsourcing corporate marketing campaigns to digital web experts can be an economical and practical solution for organizations. Businesses that hire marketing professionals benefit from their skill set and industry experience. Web experts have the knowledge and resources needed to develop successful campaigns for products and services. Calling the right web expert requires: Associating with firms that have the necessary resources to deliver productive marketing campaigns Certified agencies that have advanced technical proficiency and credentials Professionals familiar with current …

Internet Advertising

Why Choose a Remarketing Strategy?

  • June 6, 2017
  • By Catherine Larivière

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this. What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your …