CyberPublicity's Blog !

Why Choose Responsive Ads on the Google Display Network?

Since fall 2016, the Display Network has been offering a responsive ad format that is aimed at creating optimal user experience. Discover how you can earn quality views and results.    What is a Responsive Ad? Responsive ads offer more flexibility than display ads because they automatically adjust their size, appearance and format to fit any advertising space. They can adapt into text ads or image ads.                  Moreover, these ads are adapted to websites ; offering target audiences a more natural and visually appealing look. Adwords increases your campaign performance and visibility ...

SEO VS SEA : Adversaires or Complementary ?

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy ?   SEO: The long-term strategy  Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for ...

The Importance of Ad Extensions for Your Adwords Campaigns

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific ...

How to Engage Your Customers Through Email Marketing

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read :   Keep it short and simple Avoid bombarding readers with too much information. Create content that is ...

CyberPublicity Wins the 2018 Consumer’s Choice Award

CyberPublicity CEO Benjamin Paradis with Consumer's Choice Award President, Jack McFadden CyberPublicity, is proud to announce it is the recipient of the 2018 Web Agency Consumer's Choice Award! Recognized for our customer approach, innovative digital marketing services and SEM initiatives for small to medium sized businesses, we were selected from nearly 300 digital agencies across the Montreal metropolitan region. Winners were announced during an awards ceremony and celebratory gala that took place on September 20th, 2017 in Montreal. Our CEO, Benjamin Paradis accepted the award on behalf of the company. We would like to thank our customers and business partners ...