Quick Recipes

People who enjoy quick recipes are usually looking for simple and quick meals for families. These people are usually moms who work and want to provide their children with a healthy, quick meal prepared at home. They tend to look for cooking tips online and are looking for utensils that simplify the process (eg, a rice cooker, steamer, etc.)

Offline Media

TV/Cable: Networks dedicated to food and cooking

Printed: Food and cooking magazines, magazines for parents

Advertiser examples

• Packaged consumer goods offering products for fast, healthy meals.
• Fast food restaurants promoting healthy choices.
• Appliance manufacturers and retailers.