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Serious buyers are people who spend their money wisely. They tend to search and compare the prices of the items they buy. Their decisions are often influenced by the opinions they read. Quality is important to them, as is their budget. They are happy to spend more as long as they know they are getting value for money. Serious buyers typically read product reviews online in order to compare quality and prices.
TV/Cable: Large news networks and talk shows.
Printed: Consumer reports.