Active Lifestyle

Outdoor Enthusiasts

Outdoor enthusiasts love nature and sports. They regularly engage in outdoor activities, including: camping, hiking, kayaking, mountain biking, rafting, skiing, boating, fishing and hunting. Their weekends are typically spent outdoors. They read publications related to outdoor activities and search for goods and services related to their areas of interest. Outdoor enthusiasts tend to have apps on their smartphones that measure their physical activity or apps that enhance the capabilities of standard GPS mapping.

Offline Media

TV/Cable: Outdoor activity programs and nature shows.

Printed: Magazines featuring nature, recreational activities and the wilderness.

Advertiser examples

  • Automobile manufacturers marketing SUV's
  • Tourism organizations raising awareness about outdoor activities
  • CPG Co aims to educate young women and men about their deodorant products