Active Lifestyle
Outdoor Enthusiasts
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Outdoor enthusiasts love nature and sports. They regularly engage in outdoor activities, including: camping, hiking, kayaking, mountain biking, rafting, skiing, boating, fishing and hunting. Their weekends are typically spent outdoors. They read publications related to outdoor activities and search for goods and services related to their areas of interest. Outdoor enthusiasts tend to have apps on their smartphones that measure their physical activity or apps that enhance the capabilities of standard GPS mapping.
Offline Media
TV/Cable: Outdoor activity programs and nature shows.
Printed: Magazines featuring nature, recreational activities and the wilderness.
Advertiser examples
- Automobile manufacturers marketing SUV's
- Tourism organizations raising awareness about outdoor activities
- CPG Co aims to educate young women and men about their deodorant products