Active Lifestyle

Travel Enthusiasts

The passion of travel buffs is to travel the world. They spent a considerable amount of time studying the places they wanted to visit and planning their trips. They are found online on discussion forums dedicated to travel and exploration. During their trip, they immerse themselves in the culture of the place they visit and like to try the local cuisine, to be entertained, to be interested in history, monuments, etc. In their free time, travel buffs like to learn about potential new destinations and view travel photos of friends. Much of the disposable income of a travel buff is spent on travel.

Offline Media

TV/Cable: Networks featuring international travel programs

Printed: Travel magazines

Advertiser examples

  • Airlines, hotels, and car rental companies
  • Credit card companies
  • Insurance companies