Hobbies & Passions

Luxury Vehicle Enthusiasts

Luxury vehicle enthusiasts are people passionate about high-end cars. They may or may not have the ability to afford these cars, however, they're informed on the newest car models by top automakers. Owning luxury vehicles is either an achievement for them or a future goal. On their spare time, luxury vehicle enthusiasts test drive cars at dealerships and attend auto shows. These enthusiasts are different from ordinary car enthusiasts because their interest is specific to luxury brands.

Offline Media

TV/Cable: Automobile and motorcycle shows, programs dedicated automobile restoration and repair.

Printed: Car and motorcycle magazines, reading material about mechanics.

Advertiser examples

  • Original equipment manufacturers