Hobbies & Passions

Fast Food Lovers

Fast food lovers are people who enjoy fast food and quick meals (sometimes several times a week or everyday). These are typically students, working class families and people with a limited budget. They frequent certain restaurants, purchase specific products and usually use drive thrus for a quick meal.

Offline Media

TV/Cable: Comedy, programs aimed young adults

Advertiser examples

  • Fast food restaurants.
  • Packaged consumer goods.