Parenting Tips

Informed parents are those whose lives and activities are centered around their children. They spend their personal time reading about children and parenting tips, shopping for them, enrolling them in activities, ect. While most parents center their lives around children, these savvy parents are different as they are constantly informing themselves on parenting trends and tips using the internet as a resource.

Offline Media

TV/Cable: Family programs, children's programs and animated films.

Printed: Parenting Magazines.

Advertiser examples

• Packaged consumer goods
• Children's clothing and toy companies