Hobbies & Passions

Animal Lovers

Animal lovers consider their pets as family members. They're always interacting with their pets, taking care of them and searching for animal products. These pet owners purchase a variety of articles, including: toys, treats, high-end shampoos, pet beds, pet homes, cages, bowls, leashes, collars, litters and clothes. Animal lovers often subscribe to magazines, buy calendars and other home accessories featuring their favorite animals. Their purchases often include cleaning products and tools for waste disposal specific to their pets.

Offline Media

TV/Cable: Animal-based networks, programs featuring domestic animals.

Printed: Dog magazines, information on animal care.

Advertiser examples

  • Consumer packaged goods (food, snacks, personal hygiene)