Hobbies & Passions

Nightlife Enthusiasts

Nightlife enthusiasts are people who enjoy nights out socializing with friends several times a week (especially on weekends). A typical night begins with a dinner followed by a bar, club or event. Nightlife enthusiasts are well known at the best clubs and are often willing to wait a line to enter these establishments. These enthusiasts usually tend to be young adults living in urban areas. They are found making online reservations for their favorite restaurants and looking for nightlife travel options.

Offline Media

TV/Cable: Comedies usually intended for young adults.

Printed: Magazines featuring social activities, clubs, restaurants and events.

Advertiser examples

  • Clothing and cosmetics companies
  • Catering companies
  • Perfume and cologne manufacturers