Active Lifestyle
Sports Enthusiasts
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Sports enthusiasts are people who are passionate about sports. They spend their spare time watching games, reading about sports and athletes, tracking scores, etc. Sports enthusiasts tend to be males who practice of amateur sports. They spend a portion of their disposable income on sports-related purchases, including; sports programs, games, tickets and sports magazines. They are the first in the office to take a sports bet and often play a sport with friends.
Offline Media
TV/Cable: Sports television channels, major radio and television broadcasting networks.
Printed: Sports magazines.
Advertiser examples
- Sports and energy drink companies
- Bank and credit card companies who target executives and people with high incomes