Hobbies & Passions
Arts & Entertainment
Sports enthusiasts are people who are passionate about sports. They spend their spare time watching games, reading about sports and athletes, tracking scores, etc. Sports enthusiasts tend to be males who practice of amateur sports. They spend a portion of their disposable income on sports-related purchases, including; sports programs, games, tickets and sports magazines. They are the first in the office to take a sports bet and often play a sport with friends.
TV/Cable: Sports television channels, major radio and television broadcasting networks.
Printed: Sports magazines.