Active Lifestyle

Sports Enthusiasts

Sports enthusiasts are people who are passionate about sports. They spend their spare time watching games, reading about sports and athletes, tracking scores, etc. Sports enthusiasts tend to be males who practice of amateur sports. They spend a portion of their disposable income on sports-related purchases, including; sports programs, games, tickets and sports magazines. They are the first in the office to take a sports bet and often play a sport with friends.

Offline Media

TV/Cable: Sports television channels, major radio and television broadcasting networks.

Printed: Sports magazines.

Advertiser examples

  • Sports and energy drink companies
  • Bank and credit card companies who target executives and people with high incomes