Consumer Habits

Bargain Hunters

Bargain hunters are people who are always looking for a bargain and never pay anything full price. They cash coupons, shop at discount outlets and are willing to spend the time needed to get an extra rebate. Bargain hunters are usually students, recent university graduates or young families who make large purchases only if prices are reasonable.

Offline Media

TV/Cable: Popular shows aimed at a young audience.

Printed: Magazines.

Advertiser examples

  • Packaged consumer goods
  • Large restaurant chains
  • Furniture companies