Hobbies & Passions

Beauty Experts

Beauty experts are people who spend their disposable income on beauty products and cosmetics. They know the pros and cons of different cosmetics and are loyal to particular brands. They often watch makeup and skincare tutorials and give their feedback as users. They can be found online learning about different beauty products, reading tips and tricks on how-to makeup, hair styles, etc.

Offline Media

TV/Cable: Networks dedicated to style and beauty, programs for women.

Printed: Beauty magazines.

Advertiser examples

  • Designer clothing & accessories.
  • Cosmetics manufacturers.
  • Perfume manufacturers.