Active Lifestyle

Health & Fitness Enthusiasts

Health and fitness enthusiasts are people passionate about fitness and health. They search for exercise and workout tips online. They enjoy activities like jogging or group classes such as yoga and Pilates. These enthusiasts also care about what they eat and see their diet as an essential part of their well-being. They typically search for sites promoting healthy cooking and eating.

Offline Media

TV/Cable: Most programs are aimed at young adults.

Printed: Fitness, exercise and health magazines.

Advertiser examples

  • Packaged consumer goods companies
  • Gyms and fitness clubs
  • Athletic shoe manufacturers who target fitness enthusiasts