Active Lifestyle
Health & Fitness Enthusiasts
Hobbies & Passions
- Fashion Enthusiasts
- Green Lifestyle Enthusiasts
- Cooking Enthusiasts
- Automobile Enthusiasts
- Luxury Vehicle Enthusiasts
- Animal Lovers
- Fast Food Lovers
- Handymen
- Beauty Experts
- Culinary Arts Enthusiasts
- Nightlife Enthusiasts
- Political Enthusiasts
- Avid Investors
- Interior Decor Enthusiasts
- Aspiring Chefs
- Quick Recipes
- Photo Enthusiasts
- Parenting Tips
- Techies
Active Lifestyle
- Outdoor Enthusiasts
- Beach Enthusiasts
- Thrill-Seekers
- Sports Enthusiasts
- Health & Fitness Enthusiasts
- Travel Enthusiasts
- Winter Sports
- Family Vacations
- World Travelers
Arts & Entertainment
- Cinema Enthusiasts
- Video Game Enthusiasts
- Compulsive Video Gamers
- Casual and Social Games
- TV Enthusiasts
- Music Enthusiasts
- Arts & Theater Enthusiasts
Consumer Habits
Health and fitness enthusiasts are people passionate about fitness and health. They search for exercise and workout tips online. They enjoy activities like jogging or group classes such as yoga and Pilates. These enthusiasts also care about what they eat and see their diet as an essential part of their well-being. They typically search for sites promoting healthy cooking and eating.
Offline Media
TV/Cable: Most programs are aimed at young adults.
Printed: Fitness, exercise and health magazines.
Advertiser examples
- Packaged consumer goods companies
- Gyms and fitness clubs
- Athletic shoe manufacturers who target fitness enthusiasts