Active Lifestyle

Winter Sports

People passionate about winter sports and snow typically enjoy skiing and snowboarding. They enjoy vacation spots that will allow them to indulge in their passion for sports but that's also close to home. They can be found looking for winter resorts online and checking weather forecasts.

Offline Media

TV/Cable: Networks dedicated to winter sports, travel and recreational activities.

Printed: Sport and travel magazines.

Advertiser examples

  • Ski resorts and hotels
  • Airlines and car rental companies
  • Recreational equipment manufacturers and apparel companies