Programmatic marketing and real-time bidding have caused a paradigm shift within the online ecosystem. As a result of the digital revolution, advertising agencies have put budgets dedicated for traditional television and print advertising, towards online and mobile platforms.

Reach your target customer:

Thanks to updated consumer behaviour reports, it is now much easier to identify your target audience.

Customers are usually targeted by demographic. However, with programmatic advertising, users are able to choose specific audiences according to their lifestyle and interests. Advertisers can engage customers who are aligned with their brand image and even target a competitor’s audience through ads and promotions!

Targeting your customers individually gives you the ability to adapt your message to each customer. For example, if a supermarket’s objective is to increase their Halal product line numbers, they could launch a campaign and exclusively target customers interested in that type of product. The niche campaign won’t interfere with their traditional campaigns and will also help measure the impact and number of views for each campaign.

Programmatic marketing is another way for you to strengthen your marketing plan and continue communicating with an audience that has already been exposed to your offline campaigns (TV, radio, print, etc).

You can reach your customers wherever they are through various media outlets. It’s a transparent and constantly evolving solution. If your campaign objective is to to create a bond with your audience, you can adapt your message to fit the ad format best suited for each individual marketing goal you set. Videos, interactive formats and standard display ads will help your campaign grow on every platform ; online, mobile, social media and mobile application frameworks.

Being present with users from when they discover you to the moment they make a purchase.

CyberPublicity can help you guide visitors through the entire purchasing process. First, we will increase your visibility and notoriety by exposing your ads to a large demographic. We’ll peak their interest and build your image by using contextual and behavioural targeting. You’ll be able to attract customers already interested in a certain brand or product. Lastly, the purchasing process will be completed by retargeting customers who have already been exposed to your ads in the past.