Article Category: Google

Local searches are increasingly popular for consumers. Businesses can use them to improve their local web presence! The Google My Business platform is ideal for companies that have a physical location open to the public. Business profiles can be customized with photos, reviews, virtual visits, etc. Moreover, when searching on mobile devices, My Business pages show up first! Data collected during the 2016 Google Performance Summit, shows the advantages of using Google My Business. Nearly 30% of mobile searches are related to geolocation of the user - local searches in particular increase by 50%. Google estimates that 75% of users …

Reference your Youtube account! Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines. Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video. Increase your Youtube visibility with these easy steps: Content Content is always important!  Choose quality over quantity. Learn what the target audience likes. The …

In today's global, digital age, advertising and marketing has steered away from traditional methods. Before the internet boom, having a brand meant a few ads and a good slogan. Today's reality is very different. A business must have a global strategy: web sites, blogs, social media presence, etc - making your goals harder to achieve. Growing your brand digitally can be a vague, which is why it's important to find a Google Partner that can work with you to achieve your organizational targets and revenue goals. Why Google? Google is the world's most relevant search engine. Web positioning depends on …

Discover Adwords Express Google Adwords Express is expensive! Working at CyberPublicity, I talk about web strategies on a daily basis with my customers. Throughout these discussions, Adwords Express is a topic that constantly comes up. I thought it would be interesting to discuss it in depth. Often times, clients who have previously used Adwords Express say it's "not a good investment". This coming directly from my customers. Honestly, I'm not surprised. Can we really see a Return on Investment with Adwords Express? Can we really make a solid ad campaign, without investing too much time or money?  What is Adwords Express? …

Find out how long an advertising contract should last As a Business Development Director for Cyberpublicity, I come across a variety of objections from my prospects. Some can be refuted, some can't. Success is a numbers game, and I love the game. That being said, there's one particular objection that keeps coming back to haunt me, that I would like to address. "Thanks for calling Yury, but we recently signed a 3 year contract with another agency, so the timing just isn't right" My question is as follows: Why would a company sign a three year contract with an agency? …

An Ad Group contains one or several Adwords ads, targeting a group of keywords or ads, that allows you to manage your ads with ease. You'll be able to manage the bids of one or several associated keywords. Here's an example: You have an online store that specializes in shoes available for men, women and children. You can create your ads as follows: Shoe styles for women, men and children. Simply create Adwords campaigns called "shoes for women", "shoes for men" and "shoes for kids" You can also assemble ad groups based on the style. Simply create Adwords campaigns  called "Boots", "Running Shoes", …

Google Analytics is the most popular analysis tool in the world and has a number of advantages for businesses. Despite being user friendly, the data is not always easy to understand. However, long term it's an effective marketing strategy that can help grow your business . Note: This article will not discuss features included in Google Analytics Premium, as it costs roughly $150,000 USD and is not accessible for the majority of SMB's. We'll discuss it in a future article for web professionals who follow our blog and larger businesses.  Who is your audience? It's important to know your audience ; …

There's a difference between perception and reality in business. Companies who focus on traditional marketing strategies do not gauge customers the same way as through digital initiatives, especially for a business' visibility and notoriety. According to a 2015 study conducted by CEFRIO , 50% of Quebecers shop online, a number that keeps increasing. The study also showed that 5,2% of online stores are exclusive to the web. Does this mean they should include only digital strategies? When should a business adopt a traditional marketing strategy? An Integrated Approach Using one way is not ideal. To market successfully, you need to integrate both digital and …

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.   Here are a few steps to help you achieve a successful campaign: 1. Define your goals The first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your …

How Well Do You Know Google Adwords? Have you heard about Google Adwords but are not familiar with the process? If so, this article is for you! Start with the basics Google Adwords is a digital advertising platform designed by Google for business owners and marketing professionals. It allows you create ads and place them on Google's networks and search engine. Note: Google Adwords is the company's most important source of revenue! Adwords isn't SEO It's very important to understand that advertising through Adwords will NEVER increase your search engine rankings!  We encourage you to contact us for additional information about SEO. …