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SEO VS SEA: Adversaires or Complementary?

  • Oct. 27, 2017
  • By Amandine Barrau

According to a study conducted by Onecrew in 2016, the click rate for organic searches increases by 30% when accompanied by a paid advertisement on the Google network. Adversaires on the same Google page? We often think its is impossible to associate SEO and SEA.  But is this a mistake ? Can the two be combined in order to generate a more effective marketing strategy? SEO: The long-term strategy Search Engine Optimisation, rests on a number of factors: optimization, rich content and optimal usage. Attaining this criteria is the foundation of creating a website that is relevant for Google and ...


Why Choose a Remarketing Strategy?

  • June 6, 2017
  • By Catherine Larivière

To use a successful remarketing strategy, you need to set and understand your business goals first. In doing so, you will be able to implement strategies that will not only reach your targets but may exceed projected target audience expectations. Do you want to increase your traffic? Do you want more conversions and return on investment (ROI)? Discover how remarketing aims at accomplishing just this. What is remarketing? Remarketing is a targeting strategy (or rather retargeting) used on the Google Display network. This is a way to show your ads (text or banners) to users who have already visited your ...


Why Choose The Google Display Network?

  • May 1, 2017
  • By Catherine Larivière

When talking about results oriented online referencing, the first thing that comes to mind is Google Adwords. Did you know that Google's Display Network extends beyond Adwords? Learn how to take advantage of the network, bring your business forward and increase sales! What is the Google Display Network? The Display Network is a multifunctional search network composed of several thousand partner sites. It's vast capacity allows you to efficiently broadcast your text ads and ads in other formats: images, videos and rich media. With the Display Network, you can place your ads on multiple, relevant websites according to your target ...


Why Measure Conversions of Your Google Adwords Campaigns?

  • April 24, 2017

Adwords campaigns allow you to promote your businesses' services and products on the internet.​ This strategy has many advantages; the creation of Google Adwords campaigns allows you to develop traffic to your website quickly, generating immediate results (campaigns are directly online after Google's approval and you may instantly appear on the search engine). However, to know the benefits these campaigns bring to your business​, you need to accurately measure your Return On Investment (ROI). Today, we will demonstrate why you should measure conversions from your Google Adwords campaigns. First of all, what is a conversion? Conversions occur when a user ...


Prove Your Expertise With Google My Business Reviews

  • March 10, 2017

How to stand out from your competition with Google My Business? The best advocate for your company's performance and distinction is your client base. Your customers are the primary beneficiaries of your product or service, allowing them to dictate the expansion, stagnation or regression of your business. Consumers provide trust, loyalty and satisfaction. As a result, they have a direct impact on convincing someone else to adopt a new product, service or lifestyle. I encourage you to ask yourself these two simple questions: What do my clients think of what I offer them? Is it mutually beneficial? If so, how ...


Enrich Your Google My Business Listing With a Virtual Visit

  • Feb. 20, 2017

As seen in the article titled "Increase your local SEO with Google My Business", Google My Business allows you to improve your position on search engines - optimizing your SEO strategy and increasing your visibility on the web. According to a study performed by Google, 50% of local searches are made for the purpose of obtaining company contact information (hours of operation, address, telephone number, etc). The study also concluded that 18% of local searches done using a smartphone lead to a purchase. Findings from the study demonstrate the importance of conducting virtual visits of your business to display on ...


CyberPublicity Becomes a Google Partner Premier

  • Jan. 30, 2017

Recognized Google Partner Premier We are proud to announce that CyberPublicity has officially been recognized as a Google Partner Premier. This distinction is a result of our customer loyalty and dedicated team. Our digital marketing experience, development of innovative technologies and expertise in SEA has helped foster a successful partnership with Google. As Google Partner Premier, we benefit from the program's exclusive advantages. The Google Partner Premier status solidifies our position as leaders in the web marketing industry. A variety of conditions must be met in order to obtain this accolade. Our agency has mastered the production and maintenance of ...


3. Optimize Your SEA Landing Page

  • Dec. 24, 2016

What is SEA? Search Engine Advertising or SEA is an internet marketing term referring to an advertising method used with search engines such as Google. This type of marketing generates advertising links on search engines. SEA referencing is temporary, therefore, when ad campaigns are terminated, they no longer attract attention on search engines. Optimizing your natural referencing through Search Engine Optimization (SEO) is necessary if you want to maintain a constant web presence. Web advertising platforms like Google Adwords require users to add specific keywords to synchronize results with your company's website. Some ads must be written according to the ...


The 4 Best Practices for Your Google AdWords Text Ads

  • Dec. 6, 2016
  • By Catherine Larivière

Google has recently modified its traditional Adwords Ads to "Expanded Text Ads" . This ad format allows you to have a description with 45 additional characters as well as an additional URL field. During a webinar broadcast aired on December, 1st, 2016, The Academy On Air team discussed the important of text ads.  Show the right message at the right time Remember, Google shows the most relevant and comprehensive ads to its users. The idea Extended ads are now twice the size, allowing users the ability to maximize visibility on search results. The additional characters available in the new Adwords format are ...