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How Does Quality Score Affect Your PPC, Google Ads and Facebook Ads?

  • July 4, 2016

Did you know that your Quality Score has an influence on the cost and effectiveness of your paid online campaigns? A Quality Score will affect your Pay Per Click (PPC) ad performance and how much you'll pay for each click. What is a quality score? A Quality Score (QS) is a score from 1 to 10 that Google gives each keyword used in your Adwords ads. It allows Google to influence the position of the ads, just like the price you bid on. The quality score is measured by: Your Click Through Rate (CTR) The pertinence and quality of your landing ...


Adwords Increases the Number of Characters in its Ads!

  • May 30, 2016

Google Adwords increases the number of characters in its ads! The company recently announced that the character limit of its Adwords ads will be doubled. What's the difference? Currently, the character count is limited. Adwords user can allocate a maximum of 35 characters for the description and 25 characters for the headline. These limits will be increased to two lines of 30 characters for the headline and 80 characters for the description. Better performance? What sparked the change? Google reviewed the Adwords process to make it more compatible with the mobile industry since more than half of search queries are made from mobile ...


Does the Google Partner Logo Appears in Your Search Results?

  • May 5, 2016

New on Google!  Since we're always expanding our SEO knowledge, we heard this interesting news from Barry Schwartz. Google s apparently testing the appearance of the Google Partner logo in search results when such an agency's URL appears. The author of this article was unfortunately unable to replicate this discovery, but he interviewed the person who did. This individual was able to see this result in the first page results in the UK with the keywords "digital marketing agency". In the past I had the opportunity to test such experiences by Google before an official update. Last time was a ...


Making Business Decisions Based on Data Leads to Success

  • March 19, 2016

Are you a business manager or business owner? You probably have a lot of decisions to make - sometimes quickly and under pressure. It's not always easy. What do you base your decisions on? Is it intuition or hard facts and data? Intuition often fails us! We often make the mistake of thinking that we have all the right answers. It is natural to base our decisions on what's familiar. However, the problem is that we sometimes lack perspective and misunderstand the reality of the situation. Business decisions are best when they are based on tangible results and data. Your marketing ...


Google Restructures and Becomes Alphabet

  • Aug. 13, 2015

On august 10th, Larry Page, CEO of Google, announced that Google will now become the most important independent business unit of a new holding society : Alphabet. But why? In the past, Google has diversified its portfolio by acquiring and creating businesses. However, these did not necessarily fit with Google's core business model. Google's executives Larry Page & Sergey Brin have restructured the company so that each business unit will have separate leadership with his/her own culture under the Google banner. This restructure reassures Google's investors, who are sometimes apprehensive about the company's projects.  Since the change was implemented, Alphabet shares have ...