How to build and optimize a successful Google AdWords campaign ?

  • Aug. 29, 2016

If you are unfamiliar with digital marketing, you may not be aware that you can target people who are interested in your products and services through web advertising. Google Adwords is a practical way of creating campaigns targeting your desired audience. It's important to understand the risks involved when operating your own digital marketing campaigns with Adwords.  

Here are a few steps to help you achieve a successful campaign:

1. Define your goals

The first step is to define your vision and goals. For example, do you want to increase the number of visitors to your stores ? Or your online store? By knowing what you want, you can create custom campaigns that will attain your business objectives.

2. Choose a network

There are many digital advertising options available. You can choose to be visible on the Google Search network, or on Google's Display network - increasing your visibility on the Google Advertising network and millions of websites.

3. Identify your target audience

It's important to know your target audience and what message you will use to target them. Targeting can be defined as follows: theme, geolocation, keywords, etc. Your strategy will depend on your campaign choice. Don't hesitate to contact one of our Adwords experts to learn more.

4. Choose the right keywords

Having the right keywords is critical for a successful Adwords campaign as they directly impact your campaign's results. It's imperative to choose keywords that are in line with your budget. Using generic keywords requires a large budget. Select your keywords meticulously so that they're less popular, you'll be able to get results with whatever budget you choose.

5. Be smart with your budget

The size of your budget doesn't matter. It's all about how you invest your money. It's important to analyze your situation and select a cost per click that will generate conversions. Using Adwords you can easily promote your business. However, due to the complexity of this process, it's preferable to be under the guidance of a Google Adwords expert.

6. Have a good call to action

Be creative ! Think of slogans or keywords that will capture the imagination of your audience. This will generate more traffic. Specifically target customers that you'll be able to convert once on your destination page. 

7. Have attractive destination pages

Once the customer is on your website, you'll have to continue engaging them with a page that answers their questions. Include relevant content, promotions, rebates, contests, etc.

8. Always be open to change and improvement

A campaign is never permanent. Analyze the results and change your marketing strategy if necessary. Google offers monitoring tools that are available to help you.

Preparation is essential prior to launching your campaign. Don't be afraid to segment your campaigns and to test them. It's the best way to understand your market reality and what works with your customers.

Feel free to contact us for futher information. We will be happy to answer you!