L'achat programmatique: guide avec études de cas

Internet advertising

Back to main page on Internet advertising

Programmatic marketing

A guide compiled by

Cyberpublicity Google|Doubleclick

CASE STUDY

Kellogg Company

Kellogg Company is the world leader in cereal, the second largest producer of cookies, crackers, and salted snacks, and leader of american frozen foods. With more than a dozen brands to manage, the business uses programmatic buying with DoubleClick Digital Marketing to deliver the right message to the right person by relying on their consumer knowledge. DoubleClick allowed Kellogg to easily optimise its three KPI’s which are legibility, targeting index, and frequency. For example, when Kellogg had focused its optimisation on its media, the visibility of their ads passed from 56% to more than 70%. The unified buying platform is trusted by Kellogg because programmatic buying was an effective tool to attract and retain their customers’ favour. 

Visibility of ads grown more than 25%

Better targeting multiplied by three