L'achat programmatique: guide avec études de cas

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Programmatic marketing

A guide compiled by

Cyberpublicity Google|Doubleclick

Les consommateurs sont :

CONNECTÉS

The constant flow of consumers from smartphones ,to tablets, to computers, to watches, and even glasses is transforming the way for brands to reach their audience. Brands have more ability than ever for consumer interaction, and each one has its qualities. Brands can succeed in the challenge and enjoy the occasion to succeed on every moment, through every screen.

 

 

 

INTÉRESSÉS

Relevance is the difference maker when it comes to interest your customers. Customers will penalise uniform messages and forget about them quickly. However, they will be engaged through relevant and promising messages. By optimising relevance, brands can transform passive observers to an engaged and interested public. 

 

 

ACTIFS

Advertising is no longer a one way street. These days, during the digital age, customers prefer and adopt digital experiences. They control the way they take action, the moment they do, and how they proceed. Brands can increase brand loyalty by offering consumers relevant and attractive experiences. 

 

 

 

Brands adopt programmatic buying to :

1. Connect directly to their target audience
2. Reach their audience through several screens and enriched formats
3. Have access to high quality inventory
4. Measure anything they need

Next page : Case study Nike >>