L'achat programmatique: guide avec études de cas

Internet advertising

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Programmatic marketing

A guide compiled by

Cyberpublicity Google|Doubleclick

CASE STUDY

The Phenomenal Nike Replay

The phenomenal Nike Replay has broken through advertising limits in real time and and captured the action and excitement of the World Cup. In the space of a few seconds during a memorable match, or during a replay, Nike launched 3D immersion advertising boards throughout websites and applications in 15 countries. Fans were able to interact with these moments by making their own replays and sharing them on social media. Real time buying allowed Nike to deliver a fun experience on mobile media enriched with 2 million engagements.


500 thousand remix of Nike atheletes have been made

2,2 million commitments with experience

15 countries

 

 

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