L'achat programmatique: guide avec études de cas
A guide compiled by
Kia, one of the largest automobile manufacturers in the world, wanted to better understand and optimise its digital marketing investments to answer the rapid evolution of consumer behaviour. The company used DoubleClick Digital Marketing hoping to simplify the impact of its strategies throughout all channels. This unified platform has helped Kia eliminate several data silos, remove gaps, and develop a global customer vision. Consequently, Kia has reported a decrease of 30% in their cost of acquisition (CPA).
Lowering their CPA by 30%!