L'achat programmatique: guide avec études de cas
A guide compiled by
Gol Linhas Aéreas
The Brazilian airline company, Gol Linhas Aéreas, wanted to increase its ticket sales by developing the country’s surging online market of over 100 million people. The airline and its agency AlmapBBDO realised that they needed a better understanding as to what impact their digital ads had on potential growth across all channels. By using the DoubleClick Digital Marketing network, they were able to integrate workflows, create targeted messages, and measure the global impact of their digital marketing. Gol has understood which channel was saturated and when it needed to update their budgetary credits to get the best results. Consequently, Gol has doubled the return on its advertising investment.
56 % increase of sales
Double advertising ROI
100 % revenue increase during the same period