Web Marketing
How to Manage E-Reputation
2017-12-08 2018-01-25T15:18:48.951000-05:00In today’s digital era, no company is immune to user reactions online and through social media networks. E-reputation is crucial to a company’s brand and should be maintained on a daily basis. Despite constant engagement, negative feedback is normal, since "any web space or brand on social networks becomes a space of expression between the brand and its consumers or other company stakeholders" (Réguer,121). E-reputation can be managed by investing time or outsourcing an external resource to handle the online reputation of the brand. How to react? Why does advertising generate negative comments from consumers ? What are the elements …