CyberPublicity's Blog !

The Importance of Localized Digital Marketing

  There are many factors to consider when launching digital campaigns due to the competitive nature of today's marketing industry - it requires constant attention and creativity. If you want a campaign that generates results, you have to think outside the box ! Local digital marketing is an efficient way of grabbing your target audience's attention and acquiring new business. However, it requires an unconventional approach. Here are a few tips that can help you target a local audience:   Create strategies that are unique to your brand   What makes you special ? Your content and marketing approach should ...

How to do SEO on Youtube ?

Reference your Youtube account!Search Engine Optimization or SEO is a marketing strategy used to position your website, pages, or videos within the first results on search engines.Youtube is the most important video search engine. If used properly, it can enhance your online visibility. The goal is to optimize your videos so that they're easily found on Youtube, and on Google. The more precise the description, the easier it is for Youtube to suggest your video.Increase your Youtube visibility with these easy steps:ContentContent is always important!  Choose quality over quantity. Learn what the target audience likes. The goal is for your video ...

Do You Understand the Advertising Language of Facebook & Instagram ?

Learn publicity terms for social media networks! The advertising world uses its own technical jargon that can be difficult to understand. Although Facebook and Instagram use current words to designate social media advertising, it's important to understand their proprietary terms. In the event you want to advertise on social media, this list will be of assistance to you.JournalThe "Journal" also known as a Facebook profile, is a space on a person's profile from which they can consult their own updates, their friends' updates, as well as the updates of the pages they're subscribed to. All the updates are sorted by ...

How Can Hootsuite Help Your Social Networking Strategy ?

Social media can be a very complex. Managing mediums separately makes it difficult to have a seamless and integrated strategy. How can you display one message across the board ? At Cyberpublicity, we use Hootsuite!Why choose Hootsuite ? Hootsuite, a Canadian platform, is used as a social media management tool. Hootsuite is a dashboard that allows you to manage your Facebook, LinkedIn, Google +, Twitter, Instagram and Youtube accounts. It has over ten million users and has a variety of versions designed to help you whether you're a free, professional, or business user.The Free version allows you to view social media on the ...

How Much to Invest in Social Media Marketing ?

Are you a business that allocates a monthly budget to social media strategies ? Do you question the effectiveness and investment of your social media strategies ? Lets examine this in more detail.What are your goalsIt's important to define your business goals as they will have an impact on the percentage of your marketing budget used towards your social media strategy. Social networking should not be managed outside of your marketing strategy. You'll be able to define your social media budget based on your business goals and your overall marketing budget. Marketing budgetEach business is unique with specific needs. Marketing budgets depend on your organizational ...