Blog Posts by Amanda Stramandinoli | CyberPublicity
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Amanda Stramandinoli

Amanda Stramandinoli is a communications and marketing professional at CyberPublicity.  She holds a B.A in Political Science from Concordia University and a Graduate Diploma in Communications from McGill University. Passionate about the marketing industry, working at CyberPublcity is a natural fit. Prior to joining the CyberPublicity team, Amanda worked within the banking sector and with NPO's. In her spare time, she enjoys music, hanging out with friends and family, freelance writing and her adorable dog!

Facebook

How to Increase Your Sales With Facebook Ads

  • March 6, 2018
  • By Amanda Stramandinoli

Are you struggling to convert your e-commerce browsers into actual customers? Facebook ads can help increase your conversion rate and profitability. Facebook has become the mainstream method for reaching target audiences through its advertising network. The reason for its success is due to the company's data collection process and user information. Facebook tracks user activity, likes, clicks, location settings, browser history, etc. Using profile information and data to optimize ads, Facebook can show the right ad to the right consumer. Here are a few tips to help you engage your target audience through Facebook advertising: Simplify your ad copy Keep your ...

E-commerce

How to Expand Your Business Internationally

  • Feb. 23, 2018
  • By Amanda Stramandinoli

With the advent of the internet, reaching customers abroad is easier than ever. Studies show buyers don't care where companies are located when they purchase online, as long as their customer experience is positive. A consumer survey conducted by Google UK showed that 96% of people shopping on Booking.com were not aware that it operates out of the  Netherlands. However, nearly 90% of these shoppers said they would purchase from the company again despite their location (UK Google Survey, 2014). Small, medium and large businesses can benefit from international online markets to grow their organizations. Google Adwords can help expand ...

Web Marketing

CyberPublicity Wins Award for Top Marketing Agency in Montreal

  • Jan. 30, 2018
  • By Amanda Stramandinoli

MONTREAL, January 30, 2018  - The Consumer's Choice Award celebrated business excellence for Greater Montreal during the 2018 Awards Gala held in Montreal, on Jan 24. Awards were presented for a variety of categories and industries. CyberPublicity was honoured with the 2018 Award for #1 Web Agency!  Recognized for outstanding achievement and innovative digital marketing services for small and medium sized businesses, we were selected from nearly 300 digital agencies across Montreal. Our CEO, Benjamin Paradis and VP, Kevin Perry accepted the award on behalf of the company. "It was really important for us to win because it solidifies the relationship we ...

Business

CyberPublicity Launches New Website

  • Jan. 26, 2018
  • By Amanda Stramandinoli

CyberPublicity, a Google Premier Partner and digital marketing agency, announced today the launch of its new company website. The website offers quick and easy access to essential information, improved navigation and a more comprehensive understanding of CyberPublicity's innovative marketing services. For more information about CyberPublicity's services and to view the new site, visit: www.cyberpublicity.com

Web Marketing

CyberPublicity: Expert at SMB Strategy 2017

  • Nov. 27, 2017
  • By Amanda Stramandinoli

For the third consecutive year, CyberPublicity will attend the 6th SMB Strategy Conference at Palais des Congres de Montreal. Our marketing professionals will be available to answer questions and discuss web marketing strategies. We will be among several guest speakers, presenting Google marketing strategies for 2018. Come see us. We will be happy to meet you! For additional information, please visit: www.strategiespme.com or contact us at [email protected] Event: SMB Strategy Conference 6th edition  Date: November 29th & 30th, 2017 Presentation: Wednesday, November 29th at 2:25 PM - BDC conference Location: Palais des Congres de Montreal, Kiosque 616

Web Marketing

Increase Your Sales With Content Strategy

  • Nov. 24, 2017
  • By Amanda Stramandinoli

Do you want to easily increase your company’s profits? Believe it or not, this can be achieved through content. Regardless of the type of web advertisement you operate, content is a key factor for achieving successful results. Interactive content provides the best leverage to persuade customers and convince them that your product is the only option for them.  Poor content can negate your conversion rate and sales performance. In today's digital landscape, information is easily accessible online - giving buyers as much info as possible about your product or service is imperative in order to discourage them from buying from ...

Web Marketing

The Importance of Ad Extensions for Your Adwords Campaigns

  • Oct. 19, 2017
  • By Amanda Stramandinoli

Ad extensions are critical to your Adwords campaigns and should not be neglected. Ad extensions allow you to add relevant content to your ads, resulting in more clicks, conversions and website traffic. Here are the most important extensions to use when creating your campaign : Callout extensions, sitelinks, structured snippets and price extensions. Callout extensions This extension makes it possible to highlight unique characteristics, such as, free delivery, 24/7 customer support, certifications and licenses. Sitelinks extensions The sitelinks extension allows you to display additional links in your ad - increases the number of clicks. Internet users are redirected to specific ...

Web Marketing

How to Engage Your Customers Through Email Marketing

  • Oct. 17, 2017
  • By Amanda Stramandinoli

Building a solid brand doesn't happen overnight - it takes time, money and lots of attention! If you're an e-commerce or small business, one of the easiest ways to build brand awareness is through email marketing campaigns. Email campaigns are simple to create with automated marketing tools like MailChimp and Salesforce. However, ensuring that your audience doesn't delete your message before reading it requires strategy. Here are some tips to help you create engaging email campaigns that your clients will actually read : Keep it short and simple Avoid bombarding readers with too much information. Create content that is short ...

Web Marketing

CyberPublicity Wins the 2018 Consumer's Choice Award

  • Oct. 5, 2017
  • By Amanda Stramandinoli

CyberPublicity CEO Benjamin Paradis with Consumer's Choice Award President, Jack McFadden CyberPublicity, is proud to announce it is the recipient of the 2018 Web Agency Consumer's Choice Award! Recognized for our customer approach, innovative digital marketing services and SEM initiatives for small to medium sized businesses, we were selected from nearly 300 digital agencies across the Montreal metropolitan region. Winners were announced during an awards ceremony and celebratory gala that took place on September 20th, 2017 in Montreal. Our CEO, Benjamin Paradis accepted the award on behalf of the company. We would like to thank our customers and business partners ...

Web Marketing

CyberPublicity Moves its Montreal Office

  • Oct. 4, 2017
  • By Amanda Stramandinoli

CyberPublicity, Montreal's top marketing agency and Google Premier Partner will be moving its operations and staff to a new location. The transition will take place on October 15, 2017. The new location will accommodate the company's growth and will provide a more accessible venue for employees, clients and stakeholders. CyberPublicity Montreal will feature a modern floor plan designed to promote productivity and a collaborative work environment. Our new address is 625 Boulevard Rene-Levesque W, suite 900, Montreal, Quebec, H3B-1R2, Canada. The Montreal office is one of three locations around Canada and the US. Founded in 2011, CyberPublicity provides digital marketing ...